Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.

As many enthusiasts may severalise it, the conceit of owning a Harley-Davidson is the pride of owning an Ameri stand Icon. Harley-Davidsons (HD) eyeshoting strategy can best be trace by its mission account: We fulfill dreams through the screw of motorcycling- by providing to motorcyclists and to the general man an have a fiting annotation of motorcycles, and branded harvest-festivals and serve in selected martplace segments. Now in its 100th year, however, the perfection of owning an American Icon has soft dwindled let on of the publics mind, due in general to the contention from Nipponese manufacturers worry Honda and Yamaha. HDs strengths of its powerful brand image, maintaining levelheaded customer relationships, toughened fiscal position, and superiority of technology and figure of speech are hindered by its weaknesses cogitate to product capacity and unrealized demand for their products2. Strategic guardianship and grocery store Objectives HD has chosen the strategic flush of targeting a jr. grocery store that is technologically conscious in order to profit its allot in the performance squad car market space. With the access of the in the buff V-Rod motorcycle, HD is in a position of attaining a goodish theatrical role in the performance cruiser marketplace.

To target the young market with the new product arguing, the union has select the followers marketing objectives: to reach out its current market (market expansion), diversify its product line (product diversification), and modify its marketing meld to target a younger demographic. During the 1970s, HD was facing a worsen in market dispense due to increased competition with Japanese companies. By phasing divulge weak models, becoming much selective, and limiting gross gross revenue and promotions, HD was able to carve out a niche in the marketplace which it enjoys today3. Now again faced with a break-dance of decline, HD is relying on its newly adopted marketing objectives. First, HD needs to expand its potential customer traveling bag to... If you want to get a full essay, order it on our website: Orderessay

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