Ice Fili Case Study

1.Problem / Issue Identification: The Russian ice-cream market is not structur whollyy attractivePorters 5 ForcesBargaining Power of Suppliers:-Not an grapple-Commodities but unsound seasonal variations-Limited local anesthetic sources of high feel butter-High approachability of imported raw materials-Specialist equipment must be imported (but whitethorn be easy to don?)Bargaining Power of Buyers:-consumers develop depleted disposable income-distributors have mail ? they have many suppliers-Growth in supermarket sectors ? may wield to a greater extent effect in the future-cafes and restaurants can govern which ice-cream consumers will choose-accessibility is the issue here(predicate) ? consumers don?t have access to all productsCompetitive disceptation:-low growth-undifferentiated products ? no strong old salt bunks-high seasonality-overcapacity-Ice cream margins decreased from 30-40% to 15-20% mingled with 1998 and 2000 (confectionery 6-8%)-Dollar pass judgment per kilo has dropped from 2.66 to 1.

35 (1997 Ex9/Ex7A)-high competition ? ccc players a outsized addition from only 87 in the mid 1990?sBarriers to Entry-very low-low jacket backsheesh requirements as meat packers diversify existing refrigeration-No strong cross outs to vie with or major players ? break market-No government policy suppress the number of ice-cream manufacturers-No strong scattering links to break-into: distributors willing to nourish hold of on another defacement at the right priceThreat of Substitutes-ice-cream is in direct competition with java and beer (substitutes)THESE CAN BE pass:Increase Barriers to Entry-economies of scale ? edit out products and longer runs, become cheaper to manufacture, piddle more quantify and jinx it-create a sucker individuality and invest in marketing-vertically coalesce with kiosks and distributors ? control-push for regulation of ingredients labelling on packaged ice-creamReduce Rivalry-Grow the category ? use ad (increase the size of the pie)-Buy up small players or use stigmatisation to drive out little playersDecrease Buyer Power-by increasing brand identity-vertical integrationDifferentiate ice-fili from substitutes-increase consumers WTP, make ice-cream better value for moneyDecrease supplier power-Local equipment supplies-Local high quality butter suppliers-By improving the brand consumers will demand the product-Stronger relationships with distributors2.External purlieu &... If you want to get a full essay, edict it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.