Life Cycle Management Analysis

Apple Inc., a well-known consumer electronics confederacy, has released a high-demand product to the merchandiseplace?the iPod man-portable MP3 player. The iPod is a small, portable, digital symphony player that allows consumers to apace and lento purchase, download, and listen to music. ?As with any impertinently product in the marketplace, Apple Inc. has taken steps to manage this product end-to-end its market life cycle?(Solomon, Marshall, & Stuart, 2008) . A verbal description of the products objectives and marketing strategiesThere are several aspects of Apple Inc.?s marketing of the iPod. However, the company?s product marketing strategies get under ones skin evolved and changed throughout the product life cycle. According to Shiu (2005) ?Apple has set an fortune in a growing market and has ill-used it in effect by coming up with a concept that is cute by consumers?. Apple Inc. has the objective of devising Mac the ?hub? of consumer lifestyles which supports the company?s goal of frequently let go innovative new products in an effort to stay onward of the competition as well as keeping consumers happy. Solomon, Marshall, and Stuart (2008) rural area ?To be strong, product- revived objectives moldiness be measurable, clear-cut, and realistic. Also, they must testify a specific clip frame?. Apple Inc. quickly began creating software for the growing market of personal digital devices. digital cameras, camc instals and organizers had well-established mainstream markets, but the company anchor existing digital music players insufficient with user interfaces that were improbably awful,(Shiu, 2005). So in less(prenominal) than one year, Apple clear-cut to develop its own. Objectives for new products such as the iPod, also relate to successful asylums?The Introduction frame of the productThe goal in the introduction stage is to get first-time buyers to evidence the product. Apple Inc. definitely achieved that goal, for the most p art through effective advertising campaigns,! as well as a return of publicity events. Although the... If you want to get a full essay, order it on our website: OrderEssay.net

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