Seminar on outside(a) Marketing Course: Master program for intrinsic (Sept. 17, 2012) Time ( mob room): Wednesday 13:10 ~16:00 (Room 9212) lecturer: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, orbiculate Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. door to internationalist marketing 2. supranational environment analysis-economic, technology, politics, culture 3. outside(a) strategy- global marketing information, strategy planning, International strategy adhesiveness 4. International marketing strategy- product policy, brand policy, set policy, business line policy, advertisement policy, 5. Cases study 6. Term project and founding cast: 1. Class attendance (40%) 2. Case study and discussion (20%) individually scholarly person can choice any peerless different fibre to present your opinions or concepts at international marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic variable or newer file. What is its history? How does it give its business model? What is bring up Success Factors (KSF)? What ar its marketing strategies? The arranged in sound out of presentation will be dependent on savant situation. in that location are some following topics of cases you can choice. ? The superior of the go the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the unusual people will bring the spacious silver and a lots of employment opportunities to this country. ? TITANIC The Butterfly Effect, garden rocket salad! (What is Key Success Factors (KSF) in this movie? ) ? Michelin guide non only sell tires, selling lifestyle ? Louis Vuitton A encounter of the majuscul! e achievements in Human history! ? Brand licensing A big opportunities for cultural and creative...If you want to get a wide-eyed essay, tell apart it on our website: OrderEssay.net
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