Honda civic and habib masala mix consumer behavior report

2008LSEYasir Saeed, M. Omar Sardar, Tashfeen Warraich[CONSUMER BEHAVIOR FINAL]This report consists of two increases, Honda Civic Reborn and Habib Masala go along with their foodstuffing and communicational strategies plus with additional consumer fashion concepts instal in their print ads and in their target food market segment. It is submitted to Miss Sara Hassan, instructor of Consumer Behavior, Section B, BBA ? II Lahore School of EconomicsMarketing dogfight ? Habib Masala MixProductHabib Masala Mix. A new diversification dodge into the foods sector of Pakistan by Habib Oil Mills. Competitors for this product ar National, Shan, Ronaq etc. PriceSpecial introductory equipment casualty of 20 Rs. Habib Oil Mills is using market sharpness strategy to capture the initial market portion out. The competitors already have all over 20 Rs. Price, some charging 22 Rs. while others 25 Rs. for the akin product. P romotionHabib Oil mills are using traditional shipway of promoting their product via ATL and BTL methods. ATL includes Bill Boards and TV Commercials where ladies are shown dancing to the joy of readiness and using this masala blend in product. The food culture of Pakistan love by housewives fond of cooking is reflected in their TVCs. PlacementAvailable at every(prenominal) small general stores to big coat retailers and whole salers of Pakistan, e.g Metro, Makro etc.

DemographicsAccording to Wikipedia, Pakistan?s 15-64 years old young-bearing(prenominal) population is just over 46 million. This is almost 56.9%. It is a huge market share and a great potential for Habib Oil Mills. The ir main market are housewives and females. O! ut of these 46 million, at least 20 million are open enough to purchase and impart this product. Target MarketMiddle class to higher(prenominal) Class. Targeted to those housewives/people who compulsion take over of cooking, instead of acquire spices form the market, and crushing them to be made, this readymade product is available for... If you want to get a full essay, effectuate it on our website: OrderEssay.net

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